Cannabis Advisory

At Eaton Advisory, I partner with cannabis business owners and leadership teams who are passionate about what they do—and ready to take their operations to the next level.

The Philosophy. Businesses should serve as a vehicle for achieving its owner’s personal goals. Profit and purpose are important but should not come at the cost of ownership’s quality of living – it’s not sustainable, and not why you got into business. How the business is organized and functions should be built around the owners, not the other way around. And this all doesn’t happen inherently, but requires intention, alignment, and discipline.

The Approach. I get to know you—why you started your business, where you want to go, and what’s standing in your way. From there, we dive deep into the operational and financial challenges you're facing and map out practical, tailored solutions that move your business forward. By starting with long-term goals, we work backwards to understand the needed annual milestones and objectives, then down to a quarterly action plan to provide a clear roadmap that aligns to your vision.

Routine meetings, accurate financials, aligned forecasts, trend and KPI reporting, deeper analysis as needed, and a culture of accountability help to monitor progress and keep the team on track. As new opportunities and challenges arise we assess and adjust accordingly, ensuring a continual proactive approach. 

Whether you're a grower, processor, manufacturer, or dispensary, I bring years of cannabis-specific experience—both in-house as a Controller/Director of Finance and externally through a long-established CPA firm—to help you make informed, strategic decisions with confidence. I walk with you every step of the way to provide guidance, support, analysis, and accountability.

Contact me today for a free consultation!